Avante Garde

Be the first on on your block to own the new mega monster! The Advante Garde technique will encourage consumers to be the first one to own a certian product! This technique mainly targets children, who will plead to their parents to get the product before anyone else gets it. Though this technique proves effective, it will only last so long.

Bribery

Many people would not consider BOGO (buy one, get one) bribery, but it is. Many companies will use this technique using foods. 'Get this burger, then get the fries or drink for free' or 'buy this burger and get another one 50% off!'. This attract many customers because the consumer will save money. Who does not like to save money?

Wit and Humor

Stereotypes. Randomness. People laughing. Wit and Humor is used a lot in most commercials. People running into walls, getting hit on the head... Kind of like cartoons. Bugs Bunny... The Flinstones... People like good humor, and some people must figure that if the people that made this commercial have good humor, they must be good. They must care about people and know what they like. The product must be good because these people sound good.

Testimonials

When I used this product, I knew that my life had changed. I would never have to walk out in public as a 300lbs human. Some commercials will have people, ordinary people tell the audience about what good a product has done them... And that you should use it as well. They will tell you "I lost weight!" and "I'm skinny!" or maybe even "I fit in with the crowd!". Well... don't you want to be like that? Fit? Skinny? In with the crowd? Lots of people do.

Glittering Generalities

You can do it! You're strong. Only YOU can decide. This is how you apply Glittering Generalities. You use inspiring words. Thoughtful words. You persuade a consumer to buy your product by making them feel god. Tell them that your employies are waiting for them. Tell them how good they look. Maybe even add a few blurbs about how they make your day shiny and bright.

Bandwagon Effect

He's using it! She's using it! They're all using it! But are you using it? Very much like the Plain Folks technique, the Band Wagon effect shown a lot of people who are using a product, holding a product, or even wearing the product depending on what the product is. This also kind of gives the " Hey! You wanna fit in? Then use this!" feeling.

Scientific Appeal

You can loose at lease 50lbs with this product! Scientists have tested this product to make it 99% biodegradable! 88% of all women in America ate this, and lost more that 70 pounds! These are a few forms of  the Scientific Appeal. A company will hire scientists to preform tests and make polls of products. Scientific Appeal will have charts, percentages, and comparrisons, showing changes. But... Do you find they only tell you the good things? 75% of the people who tried this product lost weight. Do they tell you about the other 25%?

Plain Folks

Everyone is using this new shampoo! Why don't you try? You want to fit in, right? This technique is called Plain Folks. It will show normal people using a product. Using that product makes them 'cooler' and 'better' than other people becase it is 'in style' or makes you 'look better' of 'feel better' and 'fit in' with the 'cool' group of kids in school. If you want to fit in with everyone else, get these new shoes!

Emotional Appeal

Do you see their sparkling eyes? Can you hear their cries for help? The kittens and the puppies? This is part of the Emotional Appeal effect. Whoever makes the commercial wants you to feel sorry for those animals. They want you to feel sorry for those children in Hatti. This technique is used to control your emotions, mostly from sorrow.